{"id":7677,"date":"2018-05-15T11:52:20","date_gmt":"2018-05-15T09:52:20","guid":{"rendered":"https:\/\/www.veryhost.com\/en\/?p=5344"},"modified":"2023-11-15T14:05:48","modified_gmt":"2023-11-15T13:05:48","slug":"are-you-up-to-date-with-the-new-page-speed-trends","status":"publish","type":"post","link":"https:\/\/www.biteno.com\/en\/are-you-up-to-date-with-the-new-page-speed-trends\/","title":{"rendered":"Are you up to date with the new page speed trends?"},"content":{"rendered":"

Page Speed is one of the most important elements of creating a user-friendly web browsing experience.\u00a0 It is also essential when it comes to search engine rankings.\u00a0 While average load times change based on a page’s industry and location, there are a few general trends that apply to all businesses with an online presence<\/a>.<\/p>\n

There is no better time than right now for webmasters to evaluate their average load times<\/a> and learn a few new tips and tricks for improving page speeds<\/strong> across their sites.\u00a0 Read on to find out about the next anticipated trends.<\/p>\n

It Will Be All About Mobile<\/h2>\n

\"\"In fact, the past several years have seen a trend toward increased mobile internet use<\/strong>.\u00a0 Of course, desktop browsing will likely always play a large roll in internet marketing, but any company that is advertising exclusively or even primarily to desktop users will be increasingly likely to fall by the wayside.<\/p>\n

Google released the results of research conducted in early 2017 that proved the majority of mobile browsers, 53% of them to be exact, will leave a mobile page after just three seconds<\/strong> if the page has not begun to load.\u00a0 Given that average loading times for mobile landing pages are still coming in at just over 20 seconds, that’s bad news for online marketers.<\/p>\n

So, what’s the catch?\u00a0 It’s actually quite simple.\u00a0 Most mobile pages do not load fully until almost half a minute after browsers have begun to use these mobile sites.<\/p>\n

Webmasters can use this information to their advantage by constructing sites designed to begin loading as quickly as possible<\/strong> even if it takes a little bit longer for ads and plugins to load fully.\u00a0 Any webmaster who is unsure as to whether it’s worth redesigning a page to load faster can check industry averages to find out how their pages stand up to the competition.\u00a0 If their load times are coming in below industry averages, it’s time to consider starting the new year with a redesigned site.<\/p>\n

Average Size<\/h2>\n

There is undeniably a direct correlation between site speed and site size<\/strong>.\u00a0 Webmasters who are looking to improve load times<\/a> can start by checking size-correlated industry averages<\/strong>.<\/p>\n

The newest recommendation is that all pages be under 500 KB to improve loading times.\u00a0 Given that average values hover around 1.88 MB, it should go without saying that most webmasters have their work cut out for them.\u00a0 Companies can begin optimizing file\u00a0<\/strong><\/p>\n

Number of Resources<\/h2>\n

\"howOnline resource counts refer to the number of files a browser must download<\/strong> in order to render a page correctly.\u00a0 Pages that use CSS scripts, images, and other large files in addition to HTML files are taking up a much larger number of resources.\u00a0 Each extra request from the computer to the server will place additional strain on both ends of the system, so it’s best to keep resource numbers low.<\/p>\n

Standard resource numbers among most industries still average more than 100, yet experts recommend that this number be under 50 this year.\u00a0 Webmasters should note that resources can often be combined or even eliminated<\/strong> completely through a careful redesign.\u00a0 If done properly, this optimization will result in far lower resource numbers and consequently much faster page loading speeds.<\/p>\n

Server Delays<\/h2>\n

TTFB, or time to first byte<\/a>, plays almost as large a role in search engine optimization rankings<\/strong> as page loading time. Industry research has shown a clear correlation between TTFB and higher rankings in major search engines, and while it has yet to be proven outright that decreasing a site’s TTFB improves its search engine<\/a> ranking, there is enough of an obvious correlation to merit further discussion and consideration of this important, yet frequently overlooked, issue.<\/p>\n

Just like average page speeds, different industries also have different TTFB averages.\u00a0 The average of these values across most industries currently comes in at around 2.11 seconds, yet the recommendation now is that webmasters keep their TTFB under 1.3 seconds<\/strong>.\u00a0 Those who are unsure about current TTFB values can read on for more relevant information.<\/p>\n

Helpful Resources<\/h2>\n

\"\"After evaluating industry standards and recommendations for the coming year, webmasters should begin to analyze how their own pages add up.\u00a0 There are many online tools available that can help, including WebPageTest<\/a>, Pingdom<\/a>, Gtmetrix<\/a>, MachMetrics<\/a>, and SpeedCurve<\/a>.<\/p>\n

When optimizing pages for increased loading times and TTFB values, be sure to keep industry standards in mind.\u00a0 The best way to remain competitive in search engine rankings and user-friendliness<\/strong> is to ensure that each page at least meets, and ideally exceeds, these standards now before the competition catches up.<\/p>\n","protected":false},"excerpt":{"rendered":"

Page Speed is one of the most important elements of creating a user-friendly web browsing experience.\u00a0 It is also essential when it comes to search engine rankings.\u00a0 While average load times change based on a page’s industry and location, there are a few general trends that apply to all businesses with an online presence. There […]<\/p>\n","protected":false},"author":10,"featured_media":7719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3551,3555,3552,3556,3557,3553,3558,3522],"class_list":["post-7677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-misc","tag-load-speed","tag-mobile-internet-use","tag-page-speed","tag-ranking","tag-search-engine","tag-tools","tag-ttfb","tag-web-hosting"],"_links":{"self":[{"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/posts\/7677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/comments?post=7677"}],"version-history":[{"count":0,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/posts\/7677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/media\/7719"}],"wp:attachment":[{"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/media?parent=7677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/categories?post=7677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biteno.com\/en\/wp-json\/wp\/v2\/tags?post=7677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}