WordPress wird global eingesetzt

You’re putting a lot into creating a website for your business. What happens if your website is hacked? What happens if someone manages to steal data for your business or change your website? Security is vital today. WordPress includes some basic security features to help protect your data, but that’s not enough to protect against everything that might happen. You’ll want more to make sure the data is as secure as possible and to protect your business’s image.

WordPress security plugins add so much more to the security of your website. Today, there are a number of different plugins to consider in a variety of different price ranges. These plugins may provide security monitoring, malware scanning, notifications for any security threats, and post-hack actions to fix anything that could have gotten past the security features. Below are some of the best WordPress security plugins available today and what they have to offer so your website remains as secure as possible.


Wordfence Security – Firewall and Malware Scan

Wordfence Security Plugin wirh Firewall and Scanner

One of the most comprehensive security solutions available for WordPress, Wordfence offers a huge number of features through both a free and premium version. It includes a firewall, security scanner, and security tools such as live traffic to monitor visits and the ability to block attackers by OP, IP

range, hostname, user agent or referrer. It protects against brute force attacks as well as helps secure your login against any attacks that could occur.

Wordfence includes two main options, free or premium. The free version includes many of the amazing features they’re known for but does have some limitations. For instance, it has delayed malware signature updates. The premium version starts at $99 per year, but discounts are available. Opting for the premium version means you’ll get real-time malware signature updates, checks to see if your IP address has been blacklisted, and two-factor authentication.

Wordfence is one of the top options for those who are looking for a free WordPress security plugin and is perfect for smaller businesses. It provides everything they’ll need to get started and gives them the ability to easily upgrade for more features when they might be ready.

iThemes Security

iThemes Security

One of the best values for WordPress security, iThemes offers more than 30 different ways to protect your website. Protection features include preventing brute force attacks, scanning your site for vulnerabilities, and enforcing strong passwords. Detection features include monitoring your filesystem for unauthorized changes and running a scan for malware on your website. This security plugin also includes help to hide common WordPress security vulnerabilities, regular backups of your database, and detects hidden 404 errors.

The free version includes plenty of features for those who are just getting started building their website. However, the premium version starts at just $80 per year and offers a lot of added features that make it well worth the cost. The premium version, for instance, allows you to set a maximum password age to force users to choose a new password, a dashboard widget, and temporary privilege escalation.

The iThemes Security plugin is best for those who want a great value for their money and who want to be able to afford the premium version so they can get as many features as possible without spending too much on one security plugin per year. It includes a huge number of security features and is designed to be an all-in-one security solution for WordPress.

BulletProof Security

BulletProof Security

Touted as an effective and reliable security system, the BulletProof Security WordPress plugin offers a one-click setup wizard, auto-fix, login security and monitory, security and HTTP error logging, and the ability to monitor extensive system info. It also offers database backups and restoration, anti-spam and anti-hacking tools, and more. The free version has plenty to offer most beginners, including some of the most important security features you’ll need for protecting your website.

There is a free version available that offers a lot of features you’ll find are incredibly useful. However, there is a premium version as well. The premium version is available for a one-time payment of $70 and includes intrusion detection and prevention, a real-time file monitor, cookie expirations, and 16 mini-plugins.

BulletProof Security is best for those who are looking for an inexpensive, fully-featured security plugin for their website. With everything included and a one-time fee instead of a yearly fee, this is perfect for anyone who wants to make sure their website has the security features needed to prevent issues.

Sucuri Security – Auditing, Malware Scanner and Security Hardening

Sucuri Security provides a selection of security features designed to compliment any security features you’re already using. It includes security activity auditing, remote malware scanning, security hardening, security notifications, and more. It includes ways to stop future website hacks, detect potential issues, speed up a website, and remove potential malware.

This security plugin was designed as a free way to secure your website and, for most users, the free version is going to provide what they need. There are paid versions available, starting at $199 per year, that add other features such as a firewall, malware removal, hack repair, continuous scanning, and SSL certificate support.

The Sucuri Security plugin is best for those who are looking for a free security plugin or who want the best value. With so many features available in the free version, this is one that’s worth looking into a little bit more if you need to secure your website.


Vault Press for more security

VaultPress is a security plugin designed to provide real-time backups as well as a security scanning service. They’ve designed their security plugin to provide backups for your posts, comments, files, revisions, and even dashboard settings to ensure everything is backed up and easy to restore in case anything might happen. It also monitors for suspicious activity on your website and gives you updates on what has been dealt with. This plugin offers flexibility in when backups are done and includes an easy-to-use dashboard to make backing up your website easier and faster.

This plugin does not include a free version, but plans start at just $39 per year. This is mainly for small businesses and those who need more robust features can upgrade to a more powerful plan, starting at just $99 per year.

VaultPress is perfect for those who want a better interface, who are looking for a security plugin that’s easy to use, or that want something that provides backups for their entire website. With many businesses able to work with the lowest payment option for their website, this is also an incredibly affordable option.

Add on to the Security Plugin You Choose

The security plugins here offer the best features, affordable costs, and are designed to help you keep your website as secure as possible. However, there are a couple of other security plugins you’ll want to be aware of. While these don’t offer an abundance of features, they’re excellent for adding onto the other security plugin you might choose. WP fail2ban and Google Authenticator both offer only one feature, but they’re important to consider when you’re looking to boost the security of your website.

  • WP fail2ban – While many security plugins do feature protection against brute force attacks, this is all that WP fail2ban focuses on. Free to use, it’s an excellent option to boost the security of your website against potential brute force attacks and it documents all login attempts, whether or not they’re successful. It also enables the option of a soft or hard ban, which is something most of the other security plugins do not offer. This is definitely one you’ll want to consider using alongside a fully-featured plugin.
  • Google AuthenticatorGoogle Authenticator is another plugin that only has one feature, but it’s definitely one you’ll want to consider. This is also a free plugin and it adds a second layer of security to your login. Since most hacks occur through the login, this helps significantly reduce the chance of a hacker being able to log into your website. This feature is not seen in many of the other security plugins and is incredibly important for the security of your website, so it’s worth adding on this to a fully-featured security plugin you might be interested in using.


Securing your website is crucial today. You won’t want to wait until something happens to start looking into how to protect your website as any intrusion could prove costly for your business. Keep your website safe from hackers by using a fully-featured security plugin. While some of them cost money to use premium features, this may be well worth the cost as it provides more protection for your website.

Take the time to view these plugins to learn more about each of them and to make sure you understand what each of them provides. Choose the one that’s going to provide the security options you might need for your WordPress website and consider add-ons that provide additional security features you might need. The right plugin or plugins will help keep your data secure and help prevent any security issues for your business.

tips on running a secured server

You created your website and you are proud of how it turns out. What if it all disappears tomorrow? What if your data is lost and you need to start all over again?

You spent a significant amount of time creating your website, you won’t want to start from the beginning again if you don’t have to. Regular backups for your website can prevent issues and help you recover quickly if anything does occur. You won’t have to worry about losing everything you’ve worked so hard to create.

Why Should You Backup Your WordPress Site Frequently?

One of the main reasons to backup your WordPress website is to prevent the loss of data if anything happens. A hacker could delete your website or you could accidentally delete some of the work you’ve done. You could experience a data loss for many other reasons as well. Technology isn’t perfect, so having a backup allows you to prepare for the chance something could happen that might cause your website to partially or completely disappear.

Frustrated man sitting infront of a laptop

Avoid the frustration after a data loss.

Another reason is for security. If your website is experiencing security issues, a backup can enable you to go back to the way the website was before the security issues occurred. For instance, you might discover a vulnerability on your website that makes it easy for hackers to get into your website and make changes. By using a backup, you can revert the website to a version that does not have this vulnerability until you can correct it and restore the new information to your website.

How Often Should You Backup Your Website?

Backing up your website should be done on a regular basis, but how often is that exactly? This is a little bit dependent on what you prefer and how often you upload new information to your website. If you upload new posts daily, you might consider a daily backup.

You can always change the frequency of your backups in the future if you find you’re not doing it often enough. However, it’s a good idea to at least back up your website once a month, even if you don’t post frequently, to ensure you have a backup to cover any issues that might arise. If you start posting more frequently, you can always adjust the backup to occur more frequently.

What Should You Backup for Your Website?

Even if you’ve just started working on your website, you have a lot of data that may need to be saved just in case anything happens. As you work further on your website, the data you’ll need to save grows considerably. When you want to start backup up your website, it’s important to make sure you have everything so anything you lose can be replaced if needed.Wofür eignet sich WordPress?

  • Your Database – Your database contains all of the main data for your website. It has your posts, your pages, any user data, and anything else that might be on your website or needed for your website. This is the most important thing to backup as it includes everything that’s essential for your website.
  • Your Uploads Folder – When you use images, videos, and more in your website, you’ll need to upload them to WordPress. All of these are going to be in your uploads folder. This should be backed up regularly so you can fully restore your website if needed, not just the data on your website.
  • WP-Content Folder – This includes your themes, plugins, and more. You may want to have a backup of this folder just in case you need to recreate your website from the beginning. This is important if you have custom themes you use as it might not be easy to recreate them if needed.

Using Automated Solutions for Your Website

Are you going to have time to create a backup of your website every week? If there are enough changes to your website, can you create a backup every day? You likely don’t have time to focus on doing backups for your website and, even if you do, it’s easy to forget about the backups if you do them all manually.

Instead, look into automated solutions to backup your website. There are numerous options for you to choose from, any of which can work well to backup your website on a regular basis so you don’t have to worry about whether it’s done. You can simply check once in a while to make sure your website is being backed up properly. Make sure you choose a backup option that’s going to work well for you and that’s going to be easy for you to use and to restore your website when needed.

If you’re interested in making sure your website is always backed up and making sure you’re prepared for anything that can happen, you might want to try out two different ways to backup your website. Redundancy helps you make sure there is no way you’ll lose your website completely as you’ll have multiple options to restore your website if anything happens.

Using Plugin Options for Backing Up Your Site

wordpress-backup-pluginsPlugins automatically backup your website and there are many different ones you might want to choose. It’s a good idea to look for one that stores the backup on another server or in a third-party storage location. If it’s restored on the same server as your original data, you may lose your backup in a situation where you lose the data to your website. Keeping it elsewhere minimizes the chance you’ll lose all of your data and your backup at one time.

Take the time to check out an article on the top 7 options for WordPress plugins you can use to back up your website today. This will give you information about the best options available today so you can choose one that’s going to meet your needs. You’ll find it’s easy to choose one that’s going to work with your website when you have all of your options already narrowed down to just the best.

Check Out Third-Party Off-Site Solutions for Backups

Third-party solutions abound for WordPress backups, and they can be very advantageous. Your data will be backed up automatically using the perimeters you set and you won’t have to worry about it again. Your data will be backed up to a third-party location, which means you can still access the backup even if you cannot access your original website.

Many of these solutions are paid, but it might be worth the money for what you’ll get. They generally offer more features than plug-ins might and provide a better user experience. Take a look at your options to see what features are included in the cost and to see if this might be a better option for you than a plug-in.

Look at Built-In Backups

Built-in backups are backup options built into the host you use for your WordPress website. Your host offers these options to help make sure your website is always up and running and as a convenience, so you can be prepared if anything does occur. Not all hosts include a backup option, so you’ll need to contact your website host to see if they offer one for you.

If you have a web host that does offer a backup option, it’s worth the time to look into how they work and what you can do. Often, these are much more efficient because the host is already storing all of your data and can easily do the backups for you. They can often be automated easily so you don’t have to worry about backing up your website manually.

Use Your Backups If Needed

The idea of a backup is just to have it in case you need it; you may not ever expect to actually use it. However, there may be a day where you happen to lose some or all of your website. Instead of panicking, you can simply use the most recent backup to bring back your website.

This minimizes the amount of time your website is down, which is very important for your customers as they can become frustrated and look elsewhere for what they need if your website is down for weeks while you recreate your entire website. It also minimizes the amount of data you might lose, which can help you keep everything running smoothly and can help you minimize the impact your data loss might have on your customers.

Once you’ve chosen a way to do the backups, make sure you take the time to learn how to restore your website if anything happens. While you hope you’ll never need to use this information, it’s important to know what to do just in case you need to use your backups in the future.

Backing up your website is vital and can save you hours of work if anything happens. Look into your options to automatically backup your website starting today so you can make sure you’re prepared for anything that could happen. This could save you a ton of time and money in the future if your backups are ever needed.

How to activate ssl on wordpress

It seems like everyone is talking about SSL encryption and adding it to their website. Whether or not you sell products online, you’re going to want to make sure you activate SSL on your WordPress website right away. You’ll need to do this for a variety of different reasons, including for optimization and the new EU data protection law.

Learning why it’s needed as well as how to add the encryption enables you to make sure your website is secure and you get all of the benefits you’re looking for. Start the process to activate SSL on WordPress now so you can make sure your website visitors know their information is secure every time they visit your website.

SSL Encryption for User Safety

SSL Encryption for User SafetyFor many years, websites have started with HTTP and are now moving toward HTTPS. This signals users that the website is safe to use as they’ll receive a notice if the website certificates do not match the website they’re trying to reach. It’s an added layer of protection that helps anyone who visits a website be sure they’re actually visiting the website they intend to visit and so they can ensure they’re safe if they share any personal information with the website.

Search engines like Google now require SSL encryption and use it for higher rankings. When you’re working on the optimization of your website, if you do not have SSL encryption, you’re missing out on a way to boost your ranking.

This is done is so search engines can help users ensure they’re able to choose a secure website to obtain the information they’re looking for. As of 2018, if your website doesn’t have SSL encryption, visitors will receive a warning that the website might not be secure and they may leave it to check out a competitor’s website.

SSL for All Websites

ssl for all websitesIf you sell products, you may be required to use SSL encryption by the e-commerce websites you’ll use to sell your products. These websites, like the search engines, want to make sure the people using your website are secure and feel comfortable using the website to purchase what they need. They don’t want the risk of giving personal information to a website that might not be secure.

Encryption is also a requirement under the EU Data Protection Law, so your website will need it if you have customers around the world who might want to visit your website. Even if you do not sell anything, if you collect any personal information from the visitors to your website, you will need SSL encryption on your website.

Requirements for Running SSL

There aren’t too many requirements for running SSL on a WordPress website. You’ll mainly need to purchase an SSL certificate and then use WordPress to redirect your website from HTTP to HTTPS.

A number of WordPress hosts will include SSL certificates in some of their plans, so this is likely the easiest way to obtain the certificate. However, if the plan you are using does not include the SSL certificate, you can also purchase one through an SSL certificate provider.

Choosing an SSL Certificate for Your Website

the right ssl certificate for your siteThere are a few different types of certificates you can purchase, depending on the type of website you have. Domain Validation is the least expensive type, but only offers basic encryption and is for websites that do not obtain any personal information from visitors.

Organization Validation is the minimal amount of encryption required for e-commerce websites. There are more expensive and thorough types of certificates as well, depending on the encryption your website needs. You’ll want to make sure you choose the right one so you can handle all of your subdomains or so you can make sure you have enough encryption for your users to feel secure on your website.

Activate SSL for Your WordPress Site

WordPress makes it easy for you to change to SSL encryption for your website, but there are still a few things you’ll need to do to make sure everything switches over smoothly. To start, go to the settings and choose general settings to update your site URL address fields. Then, you’ll need to set up SSL redirect to move your pages from HTTP to HTTPS.

There are plugins that make this part easier, which you can use to quickly switch your website from HTTP to HTTPS. If you’d prefer to do this manually, you can add a few lines of code to your .htaccess file. This will force your website to change over from HTTP to HTTPS, but it might not completely change all of your pages, so you’ll need to make sure it’s working properly for your pages.

Check Your Website to Ensure SSL is Activated

ssl checkOnce you’ve activated SSL for your website, you’ll need to make sure it’s working properly. The easiest way to do this is just to visit your website. Look at the address bar in a browser like Chrome and check the symbol next to your address.

If the symbol is an icon of the globe, your website is not using SSL and you need to go through the activation again to fix any issues. If the symbol is a green lock, your SSL is working properly.

If any of your pages did not update with the code or the plug-in, go ahead and change these manually. This will help ensure they are now encrypted properly. Going forward, your pages should be automatically encrypted with the plugin or code you used, so you won’t have to worry about this.

Nowadays, SSL encryption is more than just something you may want to do for your users to feel secure. You need it if you collect or process personal data on your website or if you’d like to sell products through your website. You also need it to ensure your website is optimized and ranks as highly as possible. Thankfully, once you know what to do, adding SSL encryption to your website isn’t difficult and will start providing the benefits you’re looking for right away.

managed server benefits

When it’s time to compare the costs and benefits of third-party hosting versus in-house server maintenance, companies should note that the benefits are mostly in support, security, scalability, and reliability. By leaving the IT duties to the experts, business owners can save money and devote more time to daily operations. Below are some of the other advantages of  Managed Server services.


The best data centers will invest the time and money on audits that ensure their network security, company policies, and employee training meet the nation’s standards. The old standard, SAS 70, was originally used for financial reports, but it has been replaced by SSAE 16 and/or SOC 2 and 3 as a measure of excellence in a data center.

Managed hosting providers also offer timely, relevant software updates that ensure a customer’s servers are fully protected against the newest malware and viruses. Offsite backup is a crucial service that can save a business from disaster by keeping vital data and critical applications available and safe.

Top-Quality Support

When customers hire a company for managed server services, they get the benefits of a team of responsive, certified, and experienced staff who can offer 24/7 server and physical data center monitoring to stay on top of any issues that may arise. While some companies have not yet grown to the point where they need a dedicated, in-house IT support team, a managed server comes with the highest level of support. Professional support saves customers money and time that is better spent on running the business. When a company outsources its hosting and IT duties, it can save money in two ways. Firstly, fewer new hires will need to be made. Secondly, the company will spend less of its valuable time training those new employees.


When a company is not exclusively focused on information technology, managing servers in-house can be a significant burden. Concerns over uptime can inhibit the company’s growth, and they can gradually become a big distraction. Managed and dedicated server hosts can offer quality data infrastructure to ensure maximum uptime and reliability. Because these companies are dedicated to data center operations, they should already have an uninterrupted network connection and power supply with no single failure point. This reliability makes managed hosting a worthwhile investment for a company of any size.


Dealing with an outage during a time when the business is outgrowing its service or product demands can be a real inconvenience, and it can be costly. A managed, dedicated server host typically has the additional space to support corporate clients’ future expansion needs. With the support of experienced, professional staff, clients can deploy a new server and rely on full support. Additional managed services can make it easier to update or monitor bandwidth, CPU, and disk space usage by sending a request or logging onto a portal.

Running a business is difficult enough without having to worry about server downtime, data loss, and unauthorized access. With managed server and IT services from a local company, corporate clients can be assured of flawless server deployment, maximum uptime, and minimal hassle or delay.


Page Speed is one of the most important elements of creating a user-friendly web browsing experience.  It is also essential when it comes to search engine rankings.  While average load times change based on a page’s industry and location, there are a few general trends that apply to all businesses with an online presence.

There is no better time than right now for webmasters to evaluate their average load times and learn a few new tips and tricks for improving page speeds across their sites.  Read on to find out about the next anticipated trends.

It Will Be All About Mobile

In fact, the past several years have seen a trend toward increased mobile internet use.  Of course, desktop browsing will likely always play a large roll in internet marketing, but any company that is advertising exclusively or even primarily to desktop users will be increasingly likely to fall by the wayside.

Google released the results of research conducted in early 2017 that proved the majority of mobile browsers, 53% of them to be exact, will leave a mobile page after just three seconds if the page has not begun to load.  Given that average loading times for mobile landing pages are still coming in at just over 20 seconds, that’s bad news for online marketers.

So, what’s the catch?  It’s actually quite simple.  Most mobile pages do not load fully until almost half a minute after browsers have begun to use these mobile sites.

Webmasters can use this information to their advantage by constructing sites designed to begin loading as quickly as possible even if it takes a little bit longer for ads and plugins to load fully.  Any webmaster who is unsure as to whether it’s worth redesigning a page to load faster can check industry averages to find out how their pages stand up to the competition.  If their load times are coming in below industry averages, it’s time to consider starting the new year with a redesigned site.

Average Size

There is undeniably a direct correlation between site speed and site size.  Webmasters who are looking to improve load times can start by checking size-correlated industry averages.

The newest recommendation is that all pages be under 500 KB to improve loading times.  Given that average values hover around 1.88 MB, it should go without saying that most webmasters have their work cut out for them.  Companies can begin optimizing file 

Number of Resources

how to improve page speedOnline resource counts refer to the number of files a browser must download in order to render a page correctly.  Pages that use CSS scripts, images, and other large files in addition to HTML files are taking up a much larger number of resources.  Each extra request from the computer to the server will place additional strain on both ends of the system, so it’s best to keep resource numbers low.

Standard resource numbers among most industries still average more than 100, yet experts recommend that this number be under 50 this year.  Webmasters should note that resources can often be combined or even eliminated completely through a careful redesign.  If done properly, this optimization will result in far lower resource numbers and consequently much faster page loading speeds.

Server Delays

TTFB, or time to first byte, plays almost as large a role in search engine optimization rankings as page loading time. Industry research has shown a clear correlation between TTFB and higher rankings in major search engines, and while it has yet to be proven outright that decreasing a site’s TTFB improves its search engine ranking, there is enough of an obvious correlation to merit further discussion and consideration of this important, yet frequently overlooked, issue.

Just like average page speeds, different industries also have different TTFB averages.  The average of these values across most industries currently comes in at around 2.11 seconds, yet the recommendation now is that webmasters keep their TTFB under 1.3 seconds.  Those who are unsure about current TTFB values can read on for more relevant information.

Helpful Resources

After evaluating industry standards and recommendations for the coming year, webmasters should begin to analyze how their own pages add up.  There are many online tools available that can help, including WebPageTest, Pingdom, Gtmetrix, MachMetrics, and SpeedCurve.

When optimizing pages for increased loading times and TTFB values, be sure to keep industry standards in mind.  The best way to remain competitive in search engine rankings and user-friendliness is to ensure that each page at least meets, and ideally exceeds, these standards now before the competition catches up.

best speed test tools

Page speed is the time required for a site to load. It depends on a variety of factors, such as the data center’s connection, the server’s hardware and the site’s design. The more a site is optimized and the higher the quality of its hosting, the faster its load time will be. Some aspects, such as the user’s location and connection speed, can’t be controlled, but others can.

In this guide, readers will learn why page speed is so important and how they can improve it.

Why Page Speed is Important to Users

Page speed is a crucial part of the overall user experience, especially on mobile devices. When a site loads faster, the user’s experience is better and conversions are likely to increase. If a site serves content and generates ad revenue, a shorter load time means that it’s easier for users to navigate between pages.

When sites sell services and products, faster load speeds make it easier for visitors to learn about the company’s offers, fill in lead capture forms, and make purchases. Sites that are designed in a responsive way tend to load faster on mobile devices, which can make it easier for users to find what they need when they’re out and about.

Why Page Speed is Important for SEO

Google has a simple reason for making page speed an important ranking factor: It creates a better user experience. The faster a site loads, the greater the likelihood that the user will have a good experience.

While the search engine prioritizes fast-loading sites, it’s unlikely to hurt a site unless it’s extremely slow to load. According to information from Google, only about one percent of results are affected by page speed ranking indicators.

Ways to Improve Page Load Speeds

how to improve page speedEvery website is unique, and there’s no universal way to optimize page load times. Some sites serve an abundance of unique content and need structures that make it easier, while other sites serve just a few pages. However, certain general tips can improve load speeds and site performance.

  • Select a top-quality server that’s powerful enough to host the site, and is located in a data center with enough bandwidth to accommodate the entire audience.
  • If the site has a global viewership, use a CDN or content delivery network to host images and videos on multiple servers, thereby decreasing load times.
  • If the site is WordPress-based, ensure that there are no unnecessary plugins. Scripts and plugins can substantially increase page load times.

Tools to Check Page Load Speeds

It’s quite easy to check a site’s load speed. There are several tools that load sites from different locations and measure load times; some tools even tell the user which factors are increasing the site’s load time. A few of the best tools are listed below.

  • Google’s PageSpeed Insights: This tool grades mobile and desktop site speeds by retrieving the URL from the appropriate agents. From there, it provides the site’s rank on a scale of 1-100; the higher the rating, the better the site is optimized.
  • Pingdom: This free tool provides a significant amount of information on a site’s speed. Along with an overall grade, the tool offers a visual depiction of the time required for each element to load. Under the Page Analysis tab, users get in-depth data that allows them to examine a site’s overall health.
  • GTMetrix: This tool goes into detail to show users a full history of site load times. It offers various monitoring services and reporting options, and it allows users to export the test history in CSV form.
  • WebPageTest: Here, users get the ability to specify browsers and locations for tests. This is essential for global sites that target a variety of geographical areas and browsers.

Is the Website As Speedy As it Can Be?

Page load speeds are an important yet commonly overlooked factor in SEO and conversion optimization. Use the tools and tips above to find out whether a site is performing to its full potential. If it is not, make increasing the page’s load speed the main SEO priority.